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Consumer Insights

To innovate successfully, deep consumer understanding is essential. By gathering and analyzing consumer insights, we can help our customers to stay ahead of market trends and meet the evolving needs of consumers around the world.

Taste Tomorrow - our proprietary research platform

One of the key tools in our consumer insights arsenal is Taste Tomorrow, our proprietary research platform. Taste Tomorrow offers in-depth insights into consumer trends, preferences and expectations. To learn more about how Taste Tomorrow can benefit your business, visit our dedicated website.

Sensobus

In addition to global research, we take consumer insights to the next level with the Sensobus – our mobile sensory analysis lab on wheels. The Sensobus allows us to gather real-time feedback from consumers in various locations, providing actionable insights that help our customers fine-tune their products to perfection. Discover how the Sensobus can help you capture the voice of your consumers by visiting our dedicated page.

Partnering for Success

At Puratos, we don’t just provide data; we partner with our customers to turn insight into actionable strategies. Whether you are looking to develop a new product, refine an existing recipe, or better understand your target market, our consumer insights services are designed to support your success. Let’s work together to create products that not only meet but exceed consumer expectations.

R&D at Puratos

Discover how Puratos invests in R&D to create innovative products and support our customers.

Innovation Centers

Discover how our global network of Innovation Centers drives product development and success.