Sensory Analysis Lab on Wheels
How do consumers evaluate your products? Will they like the novelty you plan to launch? How do they feel about the packaging, the price, …? With the Sensobus service we go looking for the answer to these questions by detecting consumer preferences at your point-of-sale. Our fully equipped sensory analysis lab on wheels, the Sensobus, can travel to any shopping destination to interview up to 300 potential customers per day. Find out how consumers evaluate products and turn their preferences into business opportunities.
What's in it for you?
- Use the Sensobus to test taste preferences, pricing, packaging and communication concepts with your chosen target audience.
- Get a representative sample of consumers recruited on an intercept approach.
- Benchmark data results to industry specific insights gained from over 100.000 consumers.
- Make market-savvy decisions to accelerate the potential of your products within the food and beverages industry.
- Perform a full preference modelling by combining the Sensobus with an expert panel.
Book the Sensobus for your project
Fill in the request form and our team will contact you for an online kick-off session. We will align on research scope, project objectives, survey content, ideal outputs, and timings.
Our mobile sensory analysis solutions per market
Sensobus
Active in Europe and the United States.
Sensovan
Drives across Iberica.
Sensopartners
Available worldwide
Sensory Analysis
Optimize your bakery, patisserie, and chocolate products with Puratos' Sensory Analysis. Gain valuable insights to ensure superior taste and quality.
Taste Tomorrow
Explore global consumer trends with Puratos' Taste Tomorrow. Gain insights to grow your bakery, patisserie, and chocolate business.
