Sensorial analysis with expert panels service
While consumers are always happy to sample good cakes, bread, and chocolate, they’re not always sure how to describe and quantify their reactions to your end product. What’s more, their opinions are easily influenced by other factors, such as location, social setting, and the product information made available to them through labels, packaging, and branding. Even their previous experiences can have an impact!
As such, it’s incredibly challenging to work out what consumers really think. Yet understanding consumer preferences is crucial to increase your product success rate. We therefore created our own Sensory Expert Panels Service. By combining the skills of our experienced human experts with finely calibrated analysis instruments, we help you measuring and understanding consumers’ biological and psychological responses to flavor and texture.
We then analyze these results and share our findings with you, to help you decide if your creations meet consumer expectations and demand.
What's in it for you?
- Match a target product.
- Troubleshoot sales issues.
- Support texture and flavor claims.
- Understand and benchmark the potential market for a product category.
- Perform a full preference modelling by combining the expert panel service with a Sensobus. This will help you understand and describe how consumers perceive your products.
- We can also share our methos & train your in-house teams.
Book sensory experts for your project
Fill in the request form and our team will contact you for an online kick-off session. We will align on research scope, project objectives, survey content, ideal outputs, and timings.
Taste Tomorrow
Explore global consumer trends with Puratos' Taste Tomorrow. Gain insights to grow your bakery, patisserie, and chocolate business.
Sensobus
Unlock consumer insights with Puratos' Sensobus. A mobile sensory lab that travels to gather real-time feedback, helping you refine your bakery, patisserie, and chocolate products.
