Sensory analysis lab service on wheels
How do consumers evaluate your products? With the Sensobus service we go looking for the answer to this question by detecting consumer preferences close to point-of-sale. You may take this quite literally. As a fully-equipped sensory analysis lab on wheels, the Sensobus can travel to any consumer shopping destination to interview up to 300 potential customers per day.
Designed to find out how consumers evaluate products and shed light on their preferences, the Sensobus will bring you that one stop further to help translate these preferences into business opportunities.
What's in it for you?
- Use the Sensobus to test taste preferences, pricing, packaging and communication concepts with your chosen target audience.
- Get a representative sample of consumers recruited on an intercept approach.
- Benchmark data results to industry specific insights gained from over 100.000 consumers.
- Make market-savvy decisions to accelerate the potential of your products within the food and beverages industry.
- Perform a full preference modelling by combining the sensobus with an expert panel.
Book the Sensobus for your project
Fill in the request form and our team will contact you for an online kick-off session.
We will align on research scope, project objectives, survey content, ideal outputs, and timings.
Our mobile sensory analysis solutions per market
Sensobus
Active in Europe and the United States.
Sensovan
Drives across Iberica.
Sensobox
Located in China and Malaysia. Also available in New-Zealand and Australia.
Videos
Sensobus Europe & USA
Sensobus Europe
Sensobus USA
Sensobox Asia
Taste Tomorrow
Discover new business opportunities with the latest global and local trends that Taste Tomorrow offers.
Sensory analysis
While consumers are always happy to sample a good cake, they’re not always sure how to describe their experience. Thanks to our experts in Puratos’ sensory lab, you will not only get clear feedback, but also will be able to translate it into actionable product improvements.
Contact Us
Contact one of our Puratos representatives or search for a local Puratos subsidiary
