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Improving Nutritional Values

Nutritional Balance

Puratos is committed to empowering more balanced diets through nutritional optimization. The goal is to craft delicious creations with lower sugar, reduced fat, and controlled levels of salt, while enriching them with fiber, fruits, grains and seeds. Elevate your creations with Puratos ingredients and see how taste meets nutrition in perfect harmony.

Why do we Need to Reduce Sugar in Bakery, Patisserie and Chocolate?

 

We need sugar in our diet as glucose is the body’s primary source of fuel. Additionally, it helps to maintain our brain function [1] and provides an instant mood boost by activating the pleasure center of our brain and causing a rush of dopamine [2]. However, sugar is also the #1 ingredient consumers want to reduce in their diets [3] as excessive sugar consumption can be associated with a higher risk of developing obesity and several other non-communicable diseases such as diabetes, cardiovascular disease, dental cavities and certain types of cancer [4].

The World Health Organization (WHO) strongly recommends reducing the daily intake of free sugars to less than 10% of the total energy intake (approximately 50g) with a conditional recommendation of sugar reduction to below 5% or roughly 25g [5].  The WHO guidelines do not refer to the sugars in fresh fruits and vegetables, and sugars naturally present in milk, but to free sugars that are added to foods and beverages by manufacturers or consumers, and sugars naturally present in honey, syrups, fruit juices, etc.

Sugar is a highly functional ingredient, especially in patisserie. Besides sweetness, it impacts various qualities of the finished product as presented in the table below.

Over the yars, Puratos has developed great solutions for every layer of the finished good (base / filling / decoration).

These solutions make it possible to achieve a sugar reduction claim in a finished product without compromising on functionality and sensory experience (taste, flavor, texture, mouthfeel etc.).

Puratos gives preference to natural fibers for replacing sugars. This not only allows our customers to keep the label as clean as possible, but also to add fiber (another benefit for the consumer).

We offer 2 categories of sugar-reduced solutions:

  • Complete or concentrated mixes like Tegral Satin Cream Cake Sugar Reduced, which delivers on average 35% sugar reduction).
  • Modular solutions like Acti Sugar Reduction, which is a clean label cake improver that enables sugar reduction up to 35%. It also offers the possibility of adding a ‘source of fiber’ claim.

The functionality of sugar in finished goods

 

 

Why do we Need to Reduce fat in Bakery, Patisserie and Chocolate?

 

Fat is a source of essential fatty acids, which the body cannot produce. It helps the body absorb fat-soluble vitamins (Vit A,D,E,K).

Excessive consumption of fat, especially of saturated and trans fats, may be associated with a higher risk of developing obesity and several other non-communicable diseases (e.g. diabetes, cardiovascular diseases and certain types of cancer) [6-8].

The World Health Organization (WHO) confirms that both quantity and quality of fat are important for good health. Therefore, it is important to understand the difference between different types of fat [9]:

  • Trans and saturated fats are associated with health risks and should be limited in the diet as much as possible. These fats are found in fast food, fried foods, meat, coconut oil etc.
  • Unsaturated fats have beneficial properties, such as maintaining normal cholesterol levels, heart, brain, joint and eye health. Such fats are found in avocado, nuts, fish, canola, olive, sunflower oils, etc.

Fat is a crucial ingredient in bakery, patisserie, and chocolate applications. The functionality of fat and the challenges when reducing it can differ from product to product.

In line with WHO guidelines, we aim to reduce fats, especially those of poor nutritional quality such as trans fats, or replace them with fats of good nutritional quality.

We offer 2 categories of fat-reduced solutions:

  • Fillings like Cremfil Ultim; a range of water-based nut and chocolate fillings with up to 70% less fat compared to fat-based fillings).
  • Sweet bakery mixes & improvers like Intens Puraslim, which is a clean-label technology that enables up to 50% of fat reduction in soft & sweet bread recipes.

The functionality of fat in bread & fillings

 

 

Why do we Need to Reduce Salt in Bakery, Patisserie and Chocolate?

 

As with many other essential nutrients, sodium cannot be produced by the body. Sodium is an essential nutrient that helps to control fluid levels and blood pressure.

It allows nerves and muscles to function properly and plays a vital role in regulating many bodily functions.

However, when consumed in high amounts, sodium increases the risk of osteoporosis, kidney disease and high blood pressure, which can lead to cardiovascular disease [10-12].

The World Health Organization recommends consuming less than 2000 mg/day of sodium (equivalent to less than 5 g/day of salt) [13].

Puratos has solutions to reduce the salt content in baked goods (and to enable a salt reduction claim), thereby helping consumers meet the World Health Organization’s recommendation of 5g of salt/day. This without compromising on functionality and sensory experience (taste, aroma, texture, mouthfeel, etc.).

We offer 2 categories of salt-reduction solutions:

  • Complete or concentrated mixes that offer ready-to-bake breads with 25% salt reduction
  • Modular solutions like S500 Salt Reduction: the best-performing improver on the market for salt reduction. It delivers 25% less salt without compromising on taste) [13]

 

 

Why do we Need to Add Fiber in Bakery, Patisserie and Chocolate?

 

Dietary fiber is a complex carbohydrate that cannot be fully digested in the gut. Fiber is essential for a healthy diet and has several benefits:

  • In bakery, patisserie and chocolate, fiber can help to reduce sugar and/or fat.
  • Depending on their structure, fibers can act as bulk to aid transit, or they can feed beneficial micro-organisms that grow in our gut thereby helping them thrive.
  • Certain types of fiber, such as beta-glucans, play an important role in maintaining normal cholesterol and blood sugar levels.
  • A diet that is high in fiber may reduce the risk of non-communicable diseases such as cardiovascular disease, some types of cancer and type 2 diabetes.[14]

The World Health Organization recommends to consume at least 25 grams of naturally occurring dietary fiber per day.[15]

We can help consumers bridge the fiber gap and reach their recommended daily fiber intake by promoting whole grain breads.

  • Whole grains keep you feeling fuller for longer, which helps with weight control.
  • Whole grains are packed with essential nutrients, such as vitamins, minerals, and antioxidants.

Puratos offers various solutions:

  • Our Puravita range offers a convenient way of creating diverse great-tasting baked goods packed with the benefits of whole grains and seeds. Puravita breads help consumers reach the recommended levels of dietary fiber and some can even contribute to a healthy gut. In addition, Puravita breads naturally contain vitamins and minerals that can provide additional health benefits.
  • Softgrain are ready-to-use tender sprouts, whole grains and seeds infused with sourdough. It combines the benefits of whole grains with natural freshness and superior taste.
  • Sproutgrain are ready-to-use, sprouted and fermented whole grains and seeds. It’s a unique product that combines both nutrition and taste
  • GrainDesign: an innovative new range of whole grains & seeds toppings to make breads look more tasty and nutritious!

 

 

More fruit, less of the rest

 

At Puratos we strive to increase the fruit content of our fruit fillings wherever possible. Our fruit fillings enable the creation of delicious and nutritionally enhanced finished goods. This approach is a natural and creative way to rebalance the nutritional profile and reduce added sugar, fat, and calories per 100g of product.

Our range of fruit fillings help improve the nutritional values of fresh, long-shelf-life and frozen patisserie and bakery applications:

  • Topfil is a range of fruit fillings that offer a delicious and authentic taste.
  • Topfil Finest is the latest generation of fruit fillings that are completely clean label. They have an authentic taste and preserve the natural aspects of the fruits in terms of color, texture and flavor, delivering the sensation of enjoying a fresh fruit.

References: 
1. "Sugar and the Brain." Harvard Medical School, n.d.
2. "Research Shows Sugar Can Change Your Brain – Here’s How." ScienceAlert, n.d.
3. Innova Consumer Database
4. Schwartz, S.S., Herman, M.E., Tun, M.T.H. et al. The double life of glucose metabolism: brain health, glycemic homeostasis, and your patients with type 2 diabetes. BMC Med 22, 582 (2024)
5."WHO Calls on Countries to Reduce Sugars Intake Among Adults and Children." World Health Organization, 4 Mar. 2015
6.  "Indicator Metadata Registry: Dietary Fats and Health Outcomes." World Health Organization
7. de Souza, Russell J., et al. "Intake of Saturated and Trans Unsaturated Fatty Acids and Risk of All-Cause Mortality, Cardiovascular Disease, and Type 2 Diabetes: Systematic Review and Meta-Analysis of Observational Studies." BMJ, vol. 351, 2015, h3978
8. "Dietary Fats and Cardiovascular Disease." Advances in Medicine and Health Research, SpringerLink, 2023
9. "WHO Updates Guidelines on Fats and Carbohydrates." World Health Organization, 17 July 2023
10. American Heart Association. "Sodium and Salt." American Heart Association
11. World Health Organization. "Sodium Reduction." World Health Organization
12. American Heart Association. "Effects of Excess Sodium Infographic." American Heart Association
13. World Health Organization. "Sodium Reduction." World Health Organization, 2025
14. Cleveland Clinic. "Here’s How Much Fiber You Should Have." Cleveland Clinic Health Essentials, 14 Mar. 2023
15. "WHO Updates Guidelines on Fats and Carbohydrates." World Health Organization, 17 July 2023

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Discover how Puratos enhances gut health with diverse fibers, micronutrients, and beneficial biotics.