Puratos is committed to empowering more balanced diets through nutritional optimization. The goal is to craft delicious creations with lower sugar, reduced fat, and controlled levels of salt, while enriching them with fiber, fruits, grains and seeds. Elevate your creations with Puratos ingredients and see how taste meets nutrition in perfect harmony.
We need sugar in our diet as glucose is the body’s primary source of fuel. Additionally, it helps to maintain our brain function [1] and provides an instant mood boost by activating the pleasure center of our brain and causing a rush of dopamine [2]. However, sugar is also the #1 ingredient consumers want to reduce in their diets [3] as excessive sugar consumption can be associated with a higher risk of developing obesity and several other non-communicable diseases such as diabetes, cardiovascular disease, dental cavities and certain types of cancer [4].
The World Health Organization (WHO) strongly recommends reducing the daily intake of free sugars to less than 10% of the total energy intake (approximately 50g) with a conditional recommendation of sugar reduction to below 5% or roughly 25g [5]. The WHO guidelines do not refer to the sugars in fresh fruits and vegetables, and sugars naturally present in milk, but to free sugars that are added to foods and beverages by manufacturers or consumers, and sugars naturally present in honey, syrups, fruit juices, etc.
Sugar is a highly functional ingredient, especially in patisserie. Besides sweetness, it impacts various qualities of the finished product as presented in the table below.
Over the yars, Puratos has developed great solutions for every layer of the finished good (base / filling / decoration).
These solutions make it possible to achieve a sugar reduction claim in a finished product without compromising on functionality and sensory experience (taste, flavor, texture, mouthfeel etc.).
Puratos gives preference to natural fibers for replacing sugars. This not only allows our customers to keep the label as clean as possible, but also to add fiber (another benefit for the consumer).
We offer 2 categories of sugar-reduced solutions:
Fat is a source of essential fatty acids, which the body cannot produce. It helps the body absorb fat-soluble vitamins (Vit A,D,E,K).
Excessive consumption of fat, especially of saturated and trans fats, may be associated with a higher risk of developing obesity and several other non-communicable diseases (e.g. diabetes, cardiovascular diseases and certain types of cancer) [6-8].
The World Health Organization (WHO) confirms that both quantity and quality of fat are important for good health. Therefore, it is important to understand the difference between different types of fat [9]:
Fat is a crucial ingredient in bakery, patisserie, and chocolate applications. The functionality of fat and the challenges when reducing it can differ from product to product.
In line with WHO guidelines, we aim to reduce fats, especially those of poor nutritional quality such as trans fats, or replace them with fats of good nutritional quality.
We offer 2 categories of fat-reduced solutions:
As with many other essential nutrients, sodium cannot be produced by the body. Sodium is an essential nutrient that helps to control fluid levels and blood pressure.
It allows nerves and muscles to function properly and plays a vital role in regulating many bodily functions.
However, when consumed in high amounts, sodium increases the risk of osteoporosis, kidney disease and high blood pressure, which can lead to cardiovascular disease [10-12].
The World Health Organization recommends consuming less than 2000 mg/day of sodium (equivalent to less than 5 g/day of salt) [13].
Puratos has solutions to reduce the salt content in baked goods (and to enable a salt reduction claim), thereby helping consumers meet the World Health Organization’s recommendation of 5g of salt/day. This without compromising on functionality and sensory experience (taste, aroma, texture, mouthfeel, etc.).
We offer 2 categories of salt-reduction solutions:
Dietary fiber is a complex carbohydrate that cannot be fully digested in the gut. Fiber is essential for a healthy diet and has several benefits:
The World Health Organization recommends to consume at least 25 grams of naturally occurring dietary fiber per day.[15]
We can help consumers bridge the fiber gap and reach their recommended daily fiber intake by promoting whole grain breads.
Puratos offers various solutions:
At Puratos we strive to increase the fruit content of our fruit fillings wherever possible. Our fruit fillings enable the creation of delicious and nutritionally enhanced finished goods. This approach is a natural and creative way to rebalance the nutritional profile and reduce added sugar, fat, and calories per 100g of product.
Our range of fruit fillings help improve the nutritional values of fresh, long-shelf-life and frozen patisserie and bakery applications:
References:
1. "Sugar and the Brain." Harvard Medical School, n.d.
2. "Research Shows Sugar Can Change Your Brain – Here’s How." ScienceAlert, n.d.
3. Innova Consumer Database
4. Schwartz, S.S., Herman, M.E., Tun, M.T.H. et al. The double life of glucose metabolism: brain health, glycemic homeostasis, and your patients with type 2 diabetes. BMC Med 22, 582 (2024)
5."WHO Calls on Countries to Reduce Sugars Intake Among Adults and Children." World Health Organization, 4 Mar. 2015
6. "Indicator Metadata Registry: Dietary Fats and Health Outcomes." World Health Organization
7. de Souza, Russell J., et al. "Intake of Saturated and Trans Unsaturated Fatty Acids and Risk of All-Cause Mortality, Cardiovascular Disease, and Type 2 Diabetes: Systematic Review and Meta-Analysis of Observational Studies." BMJ, vol. 351, 2015, h3978
8. "Dietary Fats and Cardiovascular Disease." Advances in Medicine and Health Research, SpringerLink, 2023
9. "WHO Updates Guidelines on Fats and Carbohydrates." World Health Organization, 17 July 2023
10. American Heart Association. "Sodium and Salt." American Heart Association
11. World Health Organization. "Sodium Reduction." World Health Organization
12. American Heart Association. "Effects of Excess Sodium Infographic." American Heart Association
13. World Health Organization. "Sodium Reduction." World Health Organization, 2025
14. Cleveland Clinic. "Here’s How Much Fiber You Should Have." Cleveland Clinic Health Essentials, 14 Mar. 2023
15. "WHO Updates Guidelines on Fats and Carbohydrates." World Health Organization, 17 July 2023