Scientific research has shown that the path to well-being begins in the gut. It is why Puratos is investing in ingredients and technologies that promote a healthy microbiome, ensuring your products are as health-beneficial as they are tasty.
Through staple foods such as bread, Puratos aims to gradually improve the gut microbiome. Moreover, our innovative technologies can help bakers and producers maximize the benefits of natural ingredients, especially grains. This approach helps you create products that not only taste great but also contribute to better digestive health for your consumers.
WHAT IS GUT HEALTH?
Gut health is all about effective digestion, nutrient absorption, strong immunity, and the absence of gastrointestinal issues. Trillions of microorganisms present in the gut are known as microbiome, and play a crucial role in both physical and mental health [1].
The gut microbiome impacts mental health through the gut-brain axis and muscle function via the gut-muscle axis [2]. It has been estimated that about 70% [3] of our immunity originates from the gut.
While factors like genetics, stress, medications, and pollution can affect gut health, we have the power to influence it through informed dietary choices. Diets that favor a balanced and diverse gut microbiome contain: fibers, fermented foods, as well as scientifically proven biotics: prebiotics, probiotics, postbiotics [4].
A balanced diet is crucial to good gut health. As staple foods across the globe, bread and baked goods offer an excellent opportunity for delivering gut-supporting benefits.
Thanks to our 100 years of expertise in bakery innovation, we have combined the art of bread with the science of gut health to create products that support gut health.
Puratos' approach is specifically designed to increase the fiber within your baked goods, help consumers reach the recommended levels of dietary fiber, and deliver great taste and texture.
Having mastered fermentation and sprouting technologies, we are also able to unlock valuable nutrients from grains, resulting in tasty, staple foods with nutrient-dense ingredients.
Puratos is always innovating
At Puratos, we aim to make a positive impact by creating innovative food solutions that support gut health long-term, and investing in nutrition research and consumer insights to create irresistible products that are good for you. We continuously explore, think, discover, and develop new ways to maximize bakery ingredients: from unlocking the benefits of whole grains and fibers, to crafting our Happy Gut sourdough.
Consumer insights on gut health
The topic of gut health is rapidly gaining popularity among consumers and, as a result, gaining traction in the food industry. This link between gut health and overall health is well established in the mind of consumers. According to Taste Tomorrow, around 80% globally recognize the link between gut health and immunity, and mental well-being.
References:
1. Sekirov, I., Russell, S. L., Antunes, L. C. M., & Finlay, B. B. (2010). Gut microbiota in health and disease. Physiological reviews.
2. Ticinesi, Andrea, et al. "Exercise and Immune System as Modulators of Intestinal Microbiome: Implications for the Gut-Muscle Axis Hypothesis." Exercise Immunology Review, vol. 25, 2019
3. Takiishi, T., Fenero, C. I. M., & Câmara, N. O. S. (2017). Intestinal barrier and gut microbiota: Shaping our immune responses throughout life. Tissue barriers, 5(4), e1373208.
4. ISAPP guiding principles for the definitions of biotics