Clean label is driven by consumers’ desire for greater transparency and their preference for natural, familiar and easy-to-understand ingredients. Puratos’ clean(er) label goes beyond the ingredients list. Much more than just a label, it is a commitment to providing clean(er) food solutions with clear and transparent information to help consumers make informed food choices.
Puratos’ ambition is to create clean(er) label solutions without compromising on safety, functionality, taste, or texture. We support our customers at every step of the clean(er) label journey in bakery, patisserie and chocolate.
Are additives necessary in food and how is their safety ensured?
Additives ensure the safety of processed foods throughout their journeys from factories and industrial kitchens, to warehouses and stores, and finally, to consumers. They are also used to modify the sensory properties of foods such as taste, aroma, texture and appearance. All the food additives authorized to be used in food today are continuously and scrutiny assessed in terms of safety by international competent authorities.
Puratos’s ambition is to create clean(er) label solutions without compromising on safety, functionality, taste, or texture. Thus, we follow the philosophy that every ingredient has its reason to be. Therefore, we support you at every step of the Clean(er) label journey in bakery, patisserie and chocolate, by reducing the ingredient list and promoting products of natural origin where possible.
Our definition of ‘Clean(er) label’:
Clean(er) label products – products that have no artificial colors and flavors but only natural colors and flavors, and have eliminated one or more additives to differentiate from the average product in their food category.
Clean label product – products that do not contain any artificial flavors and colors and no additives or ingredients that are perceived as artificial.
Puratos Clean(er) label ambition goes beyond the ingredient list. Apart from the label, it is a commitment to providing clean(er) food solutions with clear and transparent information, helping consumers make informed food choices.